|The video, directed by Eoin Glaister, explores the weight of grief in an abstract way, by a Human Centrifuge, a machine used by pilots for g-force training. The subject’s body mass increases as it subjected to increasing amounts of gravitational force, and as the song progresses this is visibly showcased through Dave’s difficulty performing the song.
Eoin explains: “In searching for ways to explore the weight of grief I remembered my grandfather used to perform tests on a human centrifuge, Essentially it’s an extremely large bit of kit that spins around very quickly. As it does so it subjects its occupants to increased levels of g-force. The faster you go, the heavier you become. On the day Dave described this feeling as like having an elephant sat on his chest. It was emotional. Appropriately so.’”
Glass Animals continue to demonstrate why they are one of the true global breakthrough artists of 2016/17. How To Be A Human Being was released at the end of August via Wolf Tone / Caroline Australia to rave album reviews, with single “Life Itself” A-listed at Radio 1 and 6music and a triple j Feature Album. They have now been shortlisted for the 2017 Hyundai Mercury Prize, amassed well over 250 million Spotify streams, nearly 3 million monthly Spotify listeners and sold over 800,000 albums worldwide since their debut, obliterating all expectations created by first album “Zaba”‘s word of mouth buzz.
How To Be A Human Being is a multi-layered, nuanced album that uniquely splices together 40 years of sonic history in a way that’s emphatically forward-sounding. In the characters and themes explored, the record creates a world for fans to inhabit. With every listen comes further insight, not just into Glass Animals’ universe but the human condition itself.
Glass Animals recently played their biggest Australian shows to date while touring for Laneway Festival with sold out headline sideshows at The Enmore Theatre in Sydney and Melbourne’s Town Hall. They continue to dominate the airwaves following a slick Like A Version of Gnarls Barkley’s ‘Crazy’ and three chart entries into this years Hottest 100 with Season 2 Episode 3 #98, Life Itself #63 and Youth #38.
The band have already played a huge selection of international festivals including Primavera, Coachella, Glastonbury (which featured a lot of fans dressing as pineapples), Latitude, and Bonnaroo, as well as headlining a sold out 10,000 capacity Red Rocks (at which there was a huge electrical thunderstorm). For the rest of the year, Glass Animals will continue their anomalous rise. The band are still to play Lollapalooza, Reading and Leeds, before returning to their US headline tour, which will include Radio City in New York (6000 capacity).