BRING ME THE HORIZON – THAT’S THE SPIRIT
Release Date: 11th September 2015
℗ 2015 Sony Music Entertainment UK Limited
- Happy Song
- True Friends
- Follow You
- What You Need
- Oh No
Yorkshire is famous for many things, whether rhubarb, pudding, dales or terriers are your bag, but now we can add nu metal musical excitement to its shining light in Sheffield. A vast array of artists have called Sheffield home including Def Leppard, The Arctic Monkeys and the majestic Bruce Dickinson of Iron Maiden in school years, but housing now an exiting blend contemporary musical growth mixed with a metal heritage.
Checking their metalcore bygone at the door, but remembering to retain their experience and knowledge intact, Bring Me The Horizon have developed such a magical homogenisation of sounds that this album will be extremely difficult to top. And who would have thought, without the assistance of a mental disorder to blend the signature sounds of metalcore, dance, pop and extreme electronics, but the lads have pulled it off in fantastic style.
Many have accused the band of selling out, which I must admit to always finding farcical and flabbergasting funny. But then again, I’m sure some 1948 nay sayer spat venom at Richard and Maurice McDonald pepper with ‘special sauce my arse sell out bitches’. That hasn’t seemed to stop mass consumption of Big Macs. And if any producer of a product choses to expand their market and develop their brand, I say bravo. Upsize that fu&$er. Twice. And more power to them. In my humble opinion the practice of outside observers taking things personally from the periphery, should be met with reminders of tragedies like Dimebag Darrel, to bring them back to a state of reason.
This monumentally exciting evolution is a huge leap forward for the group, the individuals involved, and all who enjoy the music, as they set the bar way up there. I’m not trying to be obtuse. If you don’t like the new music, just enjoy the past works and celebrate the magnificent evolution.
Immediately with Doomed we hear the tremendous contribution of Jordan Fish, who joined the band from a creative, directional and performer perspective in 2013, fuelling the group’s desire for complexity and success. His skill, direction and purpose working with BMTH, and then becoming an integral component has met with immediate success, and will be the case for years to come.
The Linkin Park like lyrical push on Throne and instrumental fury have helped the band retain their attachment to the inherent malevolence of metal whist managing to renovate their sound completely.
There is little doubt in my mind that this album will achieve mainstream success, and deservedly so. Tracks such as True Friends also provide the essential accompaniment to a popular sound, namely a lyrical attachment to their audience and the bonds of human frailty, giving fans a voice and emotional journey to attach their own life experiences.
The music is a phantasmagoric whirlwind of synth intertwining with guitars in a ballet of blending perfection restrained only by the percussive leash bonding their attachment to the tracks in a stroke of production brilliance.
Oli Sykes is certainly let off the leash with his vocal delivery stepping firmly to the fore in a rollercoaster ride of range and melodies. And to say he kills it would be an unforgivable understatement. The perfect vocal passion to accompany the song meanings and messages imbedded in the tracks.
This album will capture the hearts of the masses, musically, vocally and lyrically. The hoard of new additions to the BMTH family will well outweigh those left behind, but it is my sincere hope that fans of old will evolve with the group and cry loud and proud, ‘I was a fan from the beginning’. A thoroughly sensational album from start to end, benchmarking what is yet to come. Well done Bring Me The Horizon. You take on that world and soar.